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Tantra's Mantra with Prakash Sangam

May 25, 2022

Bring Your Own Device (BYOD) has been a growing trend recently and became a norm during the pandemic. The biggest driver for this trend has been the upfront cost savings for the enterprises. A recent Oxford Economics report commissioned by Samsung analyzes the phenomenon with Total Cost of Ownership (TCO) approach and casts doubt on the perceived cost savings. In this episode, I discuss the study's findings with Chris Balcik, VP of B2B Sales at Samsung USA. 

Here is the link to download the full report:

Maximizing mobile value - BYOD or not to BYOD (sign-up required)