May 25, 2022
Bring Your Own Device (BYOD) has been a growing trend recently and became a norm during the pandemic. The biggest driver for this trend has been the upfront cost savings for the enterprises. A recent Oxford Economics report commissioned by Samsung analyzes the phenomenon with Total Cost of Ownership (TCO) approach and casts doubt on the perceived cost savings. In this episode, I discuss the study's findings with Chris Balcik, VP of B2B Sales at Samsung USA.
Here is the link to download the full report:
Maximizing mobile value - BYOD or not to BYOD (sign-up required)